POGI CHALLENGE GOES GLOBAL

Pogi Challenge was created from Tadej Pogačar’s desire to offer his fans and the cycling community an authentic cycling experience on his home climb, where his journey began and where he achieved his first victory in 2009.

Following a successful premiere, we are expanding the story—the Pogi Challenge is coming to the world. The Pogi Challenge franchise is an opportunity to organize an official event in your country under the global Pogi Challenge brand and become part of the story of the best cyclist in the world. The event takes place on an iconic local hill, where cyclists experience their Pogi Challenge, a local version of the challenge that brings the cycling community together and creates a new sporting tradition.

Pogi Challenge is not just a sporting event. It is a platform that connects the cycling community, fans and partners, creating an unforgettable experience together.

The project also carries a strong charitable purpose. A portion of franchise revenues will support the Tadej Pogačar Foundation, which helps children and young people in their fight against cancer.